Hyper Realistic Rendering

High Quality Walkthrough Animation

VR Ready


About RAD

We create all the digital visualization assets required for any initiative, whether that’s a strategic global press release or end user social media marketing campaign

About RAD

Animation offers the 4th dimension into any project. Based on a cinematographic approach, we produce digital moving content that alongside with motion graphics and imagery craft a visual story experience of any project. All in our services we use the power of genuine storytelling and in architectural movies it’s definitely prominent. Large-scale or small, aerial or ground view, exterior or interior, we use the same, effective approach to perfectly match and communicate outstanding architectural design.

Because there are many ways to tell a story, it is very important for us to get them right from the get-go.


Our Team

M. Rauf Ashraf
Founding partner and an Architect | B.Arch. Indus Valley School of Art and Architecture

RAD was born out of Rauf's experimentation with 3D rendering in the days when he was studying Architecture.

Nimra Nagi
Founding partner

Besides reading a lot of books Nimra is our go-to person when it comes to design solutions.

Hamza Abdul Salam
CTO and Partner

Hussain Shah

Production Manager

Ali Raza

Senior 3D Artist

Zulfiqar Ali

Website Artist


Graphics HOD

Hammad Umer

Motion Graphics Artis


Graphics Artist

Clients and Testimonials

Abdul Ahad

"Excellent client handling and top quality work. Engaged their services for illustrations of a project in Karachi and they delivered better than what we had imagined. "

Najam Ahmed

"Hired the company for a promotional render. Couldn't have been more pleased with the result. Some of the best people I've worked with in the industry. Will defnitely approach them again."

Falaknaz Group

"Exceptional service, great attention to detail is just one of the aspects of Radesign thoroughly satisfied with their animations and related services."

Kunwar Associates

RAD Design World is hands down the best media consultant company in Pakistan. Our company had a very transparent, smooth and professional experience. The CEO, Mr. Rauf Ashraf, is exceptionally creative and provided support at every step to improve our overall product. We are so confident of his abilities to deliver and meet deadlines that we have already recommended him to other companies in the growing construction sector of the twin cities. Everyone that we recommended RAD to has come back with excellent feedback about his services. I wish Rauf and his team all the very best for their future endeavours and hope that our two companies continue to work together.
Kunwar Associates


"We have found Mr. Rauf Ashraf of RAD Design World, the best service provider as he delivered top quality of 3D Animation and professional 3D Rendering. Furthermore, Architectural Visualization were immaculate with good value & communication with polite customer services by acting fast and responding promptly"